Bruce

Bruce Farrell is known for his inviting approach, wisdom and humble disposition. He is an established mortgage banker with over 27 years of banking, credit and mortgage lending experience. His comprehensive and consistent approach has afforded him the opportunity to serve over 4,000 families in Virginia, Florida and North Carolina.

Bruce welcomes the opportunity to educate, strategize and collaborate with his clients. When meeting with a client, his underlying objective and consulting approach is to become their “Mortgage Consultant for Life.” During the initial consultation, Bruce successfully conveys his strategy “the financing of a home is critical to the overall future financial stability of the client and his family.” Utilizing this approach enables Bruce to quickly earn the client’s confidence, respect and repeat business.

Bruce says, “Our mortgage is often our biggest asset and quite often our biggest liability, as well, so it needs to be set up properly. I have a very comprehensive overview of how a client’s mortgage fits into their financial plan. I am not a financial planner but I definitely try to cover every aspect to make sure the clients are on the right path. I think mortgage bankers are doing a very good job at becoming lifetime consultants.”

Bruce has served as Vice President and Senior Mortgage Banker of Atlantic Bay Mortgage Group for over eight years. His son Matt has joined Bruce’s team, offering clients a fresh perspective backed by 27 years of lending experience. Bruce and his team look forward to assisting you and your family with your initial or second home purchase.